Monday, November 21, 2016

Cliffside Restaurant

Last week our group decided that we are going to help out Cliffside Restaurant here in St. George, Utah. We decided that their logo and image needs a little help and we feel like we can make a difference with this change.


Audience analysis:

 Tom, 54, is one of the owner's of Cliffside Restaurant and enjoys the fancy side of things. He's a perfectionist and aspires to keep his restaurant classy and somewhat high-end. He wants to attract more business to his restaurant by appealing to more than just the older generation.

Sarah, 21, is a stay-at-home mom and is always looking for new, delicious restaurants to go to with her husband for date night. She has a hard time finding baby sitters, but plans ahead for when she does find one. She also likes family-friendly places where she can take her kids and enjoy a family night out.

Leslie, 33, has been traveling to all 50 states with her husband and is looking for places to visit in southern Utah. She enjoys the outdoors and will go anywhere that stands out to her.

Joshua, 27, is a hard working business man with 3 children who is looking for a change of scenery in his life. He is tired of eating at the same middle to low class restaurants every night due to the fact he doesn't have time to cook being a single parent. He would love to experience a new family friendly upper class restaurant that he and his children can enjoy. 

My Artifact:

I will be creating the Collateral for Cliffside Restaurant. This will include Menu Mailers, Business Cards, Mints etc. Featured on the Collateral will be the new and improved Cliffside Logo and Slogan.

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