Thursday, September 22, 2016

Design Evaluation

As i researched for a logo/design that has went through a re branding change I stumbled across my favorite cookie. I did not know Oreo went through this many changes but i am glad they did. I do not find the early model/logos of Oreo to be attractive and it actually would stop me from purchasing them if i was around during that time. I notice that in the earlier models it went from Oreo Biscuit to Oreo sandwich and then america's favorite cookie was written on the packaging. I guess that they had to put Oreo sandwich on the packaging in the beginning so buyers would know what kind of cookie Oreo was and once they were established  it was not needed anymore.

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