Design Evaluation

As i researched for a logo/design that has went through a re branding change I stumbled across my favorite cookie. I did not know Oreo went through this many changes but i am glad they did. I do not find the early model/logos of Oreo to be attractive and it actually would stop me from purchasing them if i was around during that time. I notice that in the earlier models it went from Oreo Biscuit to Oreo sandwich and then america's favorite cookie was written on the packaging. I guess that they had to put Oreo sandwich on the packaging in the beginning so buyers would know what kind of cookie Oreo was and once they were established  it was not needed anymore.

Gestalt Principles

Contrast, Balance, Harmony.

  The Contrast in this photo really stands out because it is in black & white. The contrast really is shown by the difference between the background and the student. The bright white teeth really stand out in this image as it outshines everything else around it. The light that hits the left side of the face directly on the cheek brightens it up and reflects a contrast between the two sides of the face. To me this portrait displays symmetrical balance as the face looks identical on both sides. The only part that could be argued as not being identical could be the raise in one side of the mouth compared to the other.