Cliffside Restaurant

Last week our group decided that we are going to help out Cliffside Restaurant here in St. George, Utah. We decided that their logo and image needs a little help and we feel like we can make a difference with this change.


Audience analysis:

 Tom, 54, is one of the owner's of Cliffside Restaurant and enjoys the fancy side of things. He's a perfectionist and aspires to keep his restaurant classy and somewhat high-end. He wants to attract more business to his restaurant by appealing to more than just the older generation.

Sarah, 21, is a stay-at-home mom and is always looking for new, delicious restaurants to go to with her husband for date night. She has a hard time finding baby sitters, but plans ahead for when she does find one. She also likes family-friendly places where she can take her kids and enjoy a family night out.

Leslie, 33, has been traveling to all 50 states with her husband and is looking for places to visit in southern Utah. She enjoys the outdoors and will go anywhere that stands out to her.

Joshua, 27, is a hard working business man with 3 children who is looking for a change of scenery in his life. He is tired of eating at the same middle to low class restaurants every night due to the fact he doesn't have time to cook being a single parent. He would love to experience a new family friendly upper class restaurant that he and his children can enjoy. 

My Artifact:

I will be creating the Collateral for Cliffside Restaurant. This will include Menu Mailers, Business Cards, Mints etc. Featured on the Collateral will be the new and improved Cliffside Logo and Slogan.

Mis-en-Scene

Film: Home Alone (1990)

Scene: Pizza Delivery 

Produced by 

Tarquin Gotch		executive producer
John Hughes		producer
Mark Levinson		executive producer
Mark Radcliffe		associate producer
Scott M. Rosenfelt		executive producer (as Scott Rosenfelt)

Job duties: 
The producers created a realistic holiday scene by putting Christmas lights all over the house, having snow to make it feel like a traditional white Christmas, and when the pizza delivery man tries to drive away in a hurry his tire is spinning on a sheet of ice and slush.  The producers also have to incorporate sound effects in every scene, so every little noise that goes on in a movie is created by the producers.  The main things producers do are to make sure the appearance of a scene is exactly how the director wanted it. 

Makeup Department 

Dominic Mango		assistant hair stylist
Linda Melazzo		assistant makeup artist
Kimberly Phillips		key makeup artist (as Kim Phillips)
Linda Rizzuto		key hair stylist

Job duties: 
The make up artists and hair stylist's jobs in this scene is to make sure the pizza boy and Kevin's face and hair were camera ready.  That entails covering any blemishes or marks they don't want to show, fixing their hair so the pizza boy's hair looked swooped out of the hat how they wanted, and Kevin's was fluffy and clean looking.  Another thing the make up artist do is create an image of what is being experienced by the actor through make up.  For example, in this scene they made the pizza boy have very rosey cheeks and a red nose, because it was cold outside. 

Cinematography by 

Julio Macat

director of photography

Art Direction by 

Dan Webster

Production Design by 

John Muto